We’re PromoSync. We reinvent trade promotions for modern FMCG teams.
MissionOur mission
Our mission is to build the future of how FMCG works: seamlessly connected, automated, and in sync. We’re creating the digital infrastructure that powers the next generation of supplier–retailer collaboration.
Our ValuesWhat Drives Us
The principles that shape how we think, build, and lead.
Seize the day
Proactivity is our default setting - we jump in, adapt fast, and make things happen.
Human First, Always
We lead with warmth, empathy, and generosity - whether with teammates, partners, or customers. Business is personal, and relationships matter.
Curious Minds. Bold Moves
We challenge the status quo with curiosity and courage. We ask better questions, think differently, and do what others won't.
Disrupt with Purpose
We're not here for tweaks. We're here to flip the script and fix what's fundamentally flawed for good.
Meet ValuesExecutive Team
Henry Choo
CEO & Co-Founder
Henry Choo is the CEO and Co-Founder of PROMOSYNC. His vision for PROMOSYNC was born out of his lived experience in the FMCG industry. In 2025, PROMOSYNC was selected to join Australia’s top accelerator, run by Startmate.
Prior to starting Promosync, Henry was at Nestle and Procter & Gamble in the UK and Australia, leading several product launches and managing categories.
He holds a Bachelor of Science in Management Sciences from the London School of Economics & Political Sciences.
Divyanshu Chauhan
CTO & Co-Founder
Divyanshu (Div) is the CTO and Co-Founder of Promosync. An enterprise AI architect turned founder, Div has built intelligent systems that power decisions at a global scale.
Before Promosync, Div co-founded Chefadora, the global recipe sharing platform. He also spent a decade building and scaling Enterprise infrastructure at Shippit, InDebted and the CSIRO.
He holds a Masters in Artificial Intelligence Computer Science from the Australian National University.
Promosync is proud to be part of the Pledge 1% movement
Ready to Ditch the Spreadsheets?
Join the FMCG teams using PROMOSYNC to execute smarter, save money, and grow without the grind.